David Fieldhouse - Strategy Director and co-founder
David's career began over ten years ago working in the radio industry. Starting at the Radio Advertising Bureau and then moving to Bauer Media (formerly Emap Advertising). David worked with brands like Jack Daniels, Loreal and McDonalds and also spent time with top tier media and creative agencies. David then moved to head up the agency sales team at mobile company Incentivated working on award winning mobile campaigns for Strongbow and Virgin Media.
David then went to the UK's largest media agency MediaCom to set up their mobile division. He worked on mobile strategy and execution for global brands like Shell, VW, RBS, MARS and GSK. David also spent time in other markets advising clients on mobile including P&G in Asia. An active member of the mobile industry David has spent time on the IAB Mobile Steering Group and worked with the MMA and the GSMA.
David Philippson - Commercial Director and co-founder
David's career started in digital technology working for Hewlett Packard and Fujitsu Siemens delivering complex internet solutions for blue chip clients. David then moved to digital software business VMware, the fastest growing software company in history, where he worked with financial services clients such as Goldman Sachs, Morgan Stanley and Merill Lynch.
After 10 years working in the software industry David's entrepreneurial spirit led him to go it alone and he successfully launched two online e-commerce businesses. These businesses gave him real world insight into the use of social media, search and mobile to drive sales and acquisition.
At Lucidity David's focus is on ensuring the business runs smoothly and our clients get industry leading service and solutions.