Apple iAds

What are iAds?

Put simply, iAd is a product from Apple that allows advertisers to serve messages into iPhone applications. Creatively the ads can be as engaging and immersive as an app itself which is good news for advertisers. iAds are also a great way of promoting client applications as consumers can purchase an app directly from an advertising message.

How can i target my customers?

The iads network uses iTunes data to offer targeting opportunities for clients. We can target by:

Age
Gender
Location
Music tastes
Film and TV preferences

How can we help?

Lucidity Mobile has strong links with Apple and are experts both in iAd media planning and creative development for the Apple network.

For more information read our Mediatel article on Apple iAds here.

News: Fetch Media have acquired Lucidity Mobile.

As from the 1st October 2011, Lucidity Mobile will trade under the Fetch Media brand.

James Connelly, Managing Director, Fetch Media:
“We at Fetch are really excited to work with Lucidity’s fantastic range of clients. We believe that through our experience, scale and dedication to mobile, we will be able to provide a great incubator for the Lucidity business.”

David Fieldhouse, Director, Lucidity Mobile:
“We are delighted to be acquired by Fetch Media and know they will continue to look after and grow Lucidity clients. Fetch will continue to provide best in class mobile solutions for advertisers both in the UK and internationally”