Augmented Reality

Clarity AR™ is Lucidity Mobile's Platform for designing and deploying cutting edge mobile augmented reality campaigns. Using mobile marker based technology we can turn the physical world into a digital playground for consumers.

Unique symbols or physical objects (like product packaging) can be recognised by a mobile phone camera. These objects then become a digitally interactive canvas for brands to exploit.

Would you like to turn your cereal packets into interactive games? Or your press ads into rich video? Maybe even make your DM materials play music and become animated? The opportunites are endless and we can help you through the whole process.

Our service includes:

Campaign planning and strategy development
Creative treatments and storyboarding
Full account management
Reporting
App store submissons (where required)

News: Fetch Media have acquired Lucidity Mobile.

As from the 1st October 2011, Lucidity Mobile will trade under the Fetch Media brand.

James Connelly, Managing Director, Fetch Media:
“We at Fetch are really excited to work with Lucidity’s fantastic range of clients. We believe that through our experience, scale and dedication to mobile, we will be able to provide a great incubator for the Lucidity business.”

David Fieldhouse, Director, Lucidity Mobile:
“We are delighted to be acquired by Fetch Media and know they will continue to look after and grow Lucidity clients. Fetch will continue to provide best in class mobile solutions for advertisers both in the UK and internationally”