Our Blog

Lucidity Mobile and OMD UK win the award for Creativity in Mobile for their Carlsberg Augmented Reality Campaign at the IAB’s Creative Showcase Grand Prix 2010

http://www.iabuk.net/en/1/creativeshowcasegrandprixwinners020311.mxs

Lucidity Mobile launches the groundbreaking Carlsberg Augmented Reality iPhone app.

http://www.nma.co.uk/news/carlsberg-kicks-off-ar-game-in-%C2%A305m-tie-up-with-sky-3d/3021125.article

Lucidity Mobile's Strategy Director David Fieldhouse contributes to the latest IAB release on the Mobile Customer Experience. See Chapter 5:Commerce- mobile vouchering and crediting for his insights.
http://www.iabuk.net/en/1/mobilecustomerexperiencedigitaledition.mxs

Lucidity Mobile has launched a campaign promoting the new Menslab in Harrods. Consumers can text the word Harrods to 67800 for a chance to win a £500 shopping spree (try it now!) and also download the latest Menslab video.

Barclaycard have released an update to their successful "waterslide" iPhone application. This one is called "Rollercoaster"and compliments their TV creative. Cick the link below to see our review for the IAB

  http://www.iabuk.net/en/1/barclaycardrollercoasterapp260710.mxs

Steve Jobs the talismanic CEO of Apple in May launched the new Apple advertising service iAds. Apple believes they have created an advertising channel that "will combine the emotion of TV and the interactivity of the web". A claim like this made by anyone else would probably be dismissed as mere hyperbole. Apple however has a habit of shaking up entire sectors with their products (think Mac, iPod and iPhone) and so it's worth taking a closer look at iAds and what it might mean for you and your brands......

Read the whole article here:

http://mediatel.co.uk/newsline/2010/07/09/apple-iads-whats-the-opportunity/

Natwest iPhone app promotion won "Best use of mobile" at this years New Media Age Effectiveness awards . David Fieldhouse while at MediaCom worked with O2 media to target iPhone owners who also had Natwest bank accounts. This was done by anonymously cross referencing Natwest bank sort-codes with O2 billing information.

Customers then received an SMS which clicked straight into the i-Tunes store to download the free app. Response rates exceeded 20%.

You can see more here:

 http://www.nma.co.uk/news/targeted-push-for-natwest-app-gets-20-response-rate/3010139.article

This is a great guide to mobile advertising from the IAB written by experts in the industry.

Click the following link to download the PDF now. IAB mobile advertising handbook

This video is a discussion looking into the future of mobile and which areas are going to be interesting for brands. Near Field Communication, Augmented Reality and personalised operator messaging are all covered.