Lucidity creates effective and engaging mobile applications, sites and display creative. Our knowledge of the mobile consumer means that while our designs look and feel brilliant they also deliver a usable and effective experience for the entire mobile population.
Lucidity Mobile has developed a tool kit of proprietary and licensed technology called Clarity Mobile™which allows us to select and recommend best of breed solutions to fit every client’s requirements. Our tool kit includes Clarity App™ which allows us to build native mobile phone applications with standard web technologies across multiple handsets. Clarity Site™ enables us to build mobile website on top of a handset recognition layer that ensures content is rendered correctly dependant on the handset capabilities. And Clarity AR™ allows us to push Flash-based Augmented Reality to its limits allowing development of robust multi-colour and picture-based tracking techniques.
Applications on Clarity App™
Mobile applications have exploded on to the scene in the last few years and many brands have already taken advantage of this fact. We have expert developers who can design and build complex mobile applications that will work not just on an iPhone but also across a whole host of other devices.
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Mobile Sites on Clarity Site™
Over 16 million* people are browsing the mobile internet every month and it's growing fast. Research from Yahoo shows that consumers are increasingly frustrated when they try to access a brands full web page on a mobile phone.
Lucidity develop fully optimised mobile internet sites that mirror their PC counterparts including real time integration with exisititng CMS and databases. Our platform ensures your site will render correctly across 3,000 different handsets which gives consumers the effective browsing experience they demand. Response mechanics can include: Click to call, Data Capture, M-Commerce, Multimedia downloads, Location based services.
We will also take the time to give you valuable insights into what has worked for other brands, what hasn't and also what results to expect once the site is built.
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Augmented Reality on Clarity AR™
Clarity AR™ is Lucidity Mobile's Platform for designing and deploying cutting edge mobile augmented reality campaigns. Using mobile marker based technology we can turn the physical world into a digital playground for consumers.
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Display Creative
In order to generate downloads of your app or drive visitors to your site you will need engaging mobile display creative. Lucidity understand which type of ad units work most effectively and also ensure your mobile creative seamlessly blends with all your other media activity.
Promoting your applications and sites
When you build a mobile app or site you will need to promote the destination. Click on the Media Planning and Buying section to see how we can maximise your app downloads and site visits.